Bagel Bunny

Bagel Bunny bagels are made in Brooklyn with a fermented vegetable yeast from the mountains of Japan.

Illustrations by Nori Smith

I worked with Bagel Bunny founder, Sakura Smith, to formalize a brand identity around the hand drawn illustrations her mom has been water coloring and create her in store packaging. 

We wanted the wordmark logo to feel as fluffy as the bagels are when Sakura pulls them out of the oven. 

Bagel Bunny is sold at Salter House, Dimes Square, East Village Organics and other boutique grocers throughout the city.

More projects: